Businesses use promotional products to develop brand awareness and grow their customer base. While tracking the return on your investment for promotional items can be tricky, there are ways to include them in your marketing strategy to create loyal customers without breaking your wallet. With a few smart choices, you can set your company apart from the rest of your competition by choosing promotional products and marketing campaigns that target your intended audience.
Here are six ways to strategically use promotional products to boost your brand and grow your business.
1) Business Gifts
By giving away promotional products to clients, partners, and vendors, you can show your company's value for solid business relationships. Consider placing your logo on everyday items helpful to others, such as drinkware, pens, and sticky notes, to ensure they will be appreciated. You can take this approach further by putting your brand on items that speak to certain hobbies, like golf balls, lighters, and koozies.
2) Improve Employee Relations
Employee morale directly affects the operation of your company. Improve employee relations and nurture their commitment to your brand by gifting them branded products they will appreciate. You can put these items in a welcome basket for new employees, give current employees items that will help them with their jobs, and hold contests throughout the year where promotional items are won to keep your employees engaged.
3) Connect With Other Companies And Vendors At Trade Shows
Trade shows are where your company connects with other brands and vendors. To succeed at a trade show, you must be able to engage with people and draw them to your booth. The best way to snag the attention of passers-by is by offering branded promotional items that catch their eyes. Once you have them at your booth, you can turn on the charm and make vital connections.
4) Company Stores Provide Customers With Your Swag
Making your promotional items available for purchase is a great way to build brand loyalty and awareness. When people love your brand, they are happy to purchase promotional products and advertise for you to their friends, family, and community. You can also connect marketing campaigns and contests to specific items in the store, generating excitement and interest in your company.
5) Nonprofit Event Sponsorship
Sponsoring nonprofit events is a popular way to build brand loyalty and secure new customers. If your company donates to local charities you care about in your community, you can take it further by donating promotional items for the event. Goody bags with your brand's logo are excellent promotional items to donate to events that will connect your company to causes others also care about.
6) Public Relations And Awareness Campaigns
Public awareness campaigns give you the opportunity to up your public relations game. Create a public awareness campaign using promotional items to reach larger audiences by offering pertinent information. For example, if your company is pet related, create a campaign that provides information about pet health and wellness and include your promotional products.
Show Off Your Brand With Promotional Products
When used thoughtfully, promotional products can be beneficial marketing tools that boost your brand. These products are impactful for brand awareness, customer loyalty, employee morale, and building partnerships with organizations in your community through strategic marketing strategies.