Effective Ways To Engage With Your Customers

Sep 07

Making a small business venture successful is challenging. Businesses operating in highly-competitive industries have to work hard to keep their customers loyal. Failing to focus on reducing customer ...

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The Power of Promo: Why People Love Freebies

Aug 27

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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5 Tips for Boosting Social Media Engagement

Jul 06

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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How One Hour Can Determine Your Success

May 30

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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How to Protect Your Business From Hackers

May 23

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Branding 101: Let’s Talk Logos

Mar 24

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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5 Healthy Tips for Business Trips

Dec 11, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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7 Ways to Instantly Make Your Website More User-Friendly

Nov 13, 2021

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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Using Customer Profiles to Find the Perfect Promo Products

Oct 29, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Graphic Design Terms Everyone Should Know

Sep 02, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 18, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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Graphic Design Terms Everyone Should Know

Aug 11, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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The Power of Perceived Value

Jul 05, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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9 Useful Apps for Sales & Marketing Professionals

Jun 21, 2021

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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Your Product Decorating Questions Answered

May 22, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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How to Put Together an Onboarding Kit

Mar 26, 2021

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

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5 Fail-Proof Ideas for Your Business Instagram

Nov 10, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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What Millennials Want (And How to Work With Them)

May 25, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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